Monthly Archives: June 2013

Business Plan Mentoring

An exciting day for the Columbus team on Thursday 20th June, as we met our Business Mentors to discuss our business plan. Over a couple of hours, they dissected our plans by asking some very probing questions about our technology, business models, market opportunity, potential customer base, and development plans. Not only did they ask some hard questions, but they also helped us find some of the answers and strengthen our proposition.



Columbus is a real-time personal travel assistant which provides public transport users with dynamic, up-to-the-minute information about their travel plans. Traditional journey planners rely on static route maps and timetables, and take no account of services being impacted by external factors like road works, congestion and weather conditions. Using powerful new mathematics and network analysis, Columbus bases its route planning on the real-time status of the network, presenting real-time updates as conditions change, and continually providing the user with the most efficient route to their destination.

Columbus – the future of public transport.